About The Studio
The Luminous Alchemist is a design studio specializing in premade brand and website kits for those caught between do-it-yourself chaos and unaffordable custom design.
Founded by Erika W. Van Domelen, Brand & Website Designer
The Brand Identity
Idea and origins
While alchemists are often remembered for their quest to turn base metals into gold, their deeper pursuit was always transformation. I am especially drawn to the image of alchemists as healers—those who combined liquid ingredients into potent remedies. Throughout my life, I’ve felt called to be of service. As a sensitive and empathetic person, I thrive when I can help others, and that impulse is infused in my work. Luminous reflects the guiding light I aim to offer, while alchemy embodies the transformative process itself.
The idea of "liquid alchemy" and potions as remedies ties directly into my creative practice. Each design becomes a carefully blended potion of identity and presence. Hence the name The Luminous Alchemist. The bubbles and potion bottle within my brand identity represent the design process as alchemy. It also reflects my signature offer of premade kits as potions of digital presence, bubbling with bold expression.
MY MISSION
To design one-of-a-kind premade kits with bold personality and charm.
MY GOALS INCLUDE
Giving you the tools to Confidently launch your business and delivering a system built for growth.
About The Designer
Background and Business
I started this business mid-2024 but I have always been learning about design. Since I was young, I have always been very creative. I’ve drawn a lot throughout my life and I’m constantly reading and writing.
When I built my first website as a horse trainer, I earned the bulk of my clients with it. After joining the Air Force, I worked as a logistics planner, structuring and organizing systems of data that involved hundreds of people and their equipment. While I am creative at heart, I value efficiency and clear systems as a foundation to everything.
“Stepping into a role as a brand and website designer was an easy decision for me. I love working at the crossroads of beauty and function, brand and website.”
Fun Facts
Self-taught designer living in Vancouver, Washington.
Built my first website back in 2009 for my horse training business.
Moved to Maui and worked at luaus as a henna tattoo artist.
Joined the Air Force and worked overseas as a logistics planner.
Generator Profile 1/3 in Human Design and Enneagram Type 9.
Cat person who doesn’t hate dogs, just loves cats.
For Your Next Step
Here’s How I can Help
You started your business because you love what you do, but you may not have planned for building a brand or a website. You know these two things are important for your long-term success and growth, yet you don’t know what to do or where to start because they aren’t required skills for your actual business.
They are, however, skills that I’ve already spent many hours learning such as color palette combinations, complimentary font pairings, copywriting strategy, how to design a well-rounded logo suite, how to set up a website with a streamlined structure, and much more. Choosing a premade kit over do-it-yourself methods or custom design services will ultimately get you back to your priorities faster and without draining your budget.
A premade kit can help if you’ve
Lost hours tinkering with fonts, colors, or layout designs but still never made clear progress.
Worried that your lack of a cohesive brand and website might be undermining your credibility.
Known your business desperately needs a website, but you just aren’t sure where to start.
Hesitated to book a custom design service because of sticker shock and uncertainty.
Wished you could find an aesthetic foundation that actually reflects you and what you can do.
Imagine this instead
You’ve received your kit with the final logo customizations, updated your website copy and photos, and purchased your Squarespace subscription. Excitement rising, you toggle your website to “public” and announce the news to friends, family, and social media followers.
Congratulations, at this point your business is officially launched!
Your website starts gaining traffic. The look and feel of your brand throughout each page resonates deeply with visitors and they can clearly understand what you do, as well as the specific services and products you offer. They reach out through the form on your contact page and the next thing you know, you have a new client. You feel energized and ready to promote your business further!
